Brand Design & Advertising

Bet Badger

5 out of 5

Brand Design & Advertising

BRIEF

BetBadger started in 2013 as a betting statistics analyst specialising in UK football betting. They devised a unique interface for their online visitors to aid in placing their bets called The Grid, a system displaying the latest odds on match outcomes and scores. They have since sponsored football clubs including Derby County in order to raise their profile, but chose to work with us in the very early stages of their branding.

BetBadger needed help producing various marketing materials from scratch. They needed a complete solution from start to finish, in order to get their materials designed and printed for publication in match day programmes and in national periodicals. We were happy to work directly with them, arranging consultations between the client and our design team to ensure they got exactly what they were looking for. Our graphic design team needed to work closely with our digital litho printing department to get the job done.

OUR SOLUTION

Liaising with their existing media personnel, who were based overseas at the time, our designers were able to draw up a concept based on what BetBadgerwere looking for. We had to consider the messages they wanted to convey about their brand as they introduced it to a new market, and also the limitations of how the designs would be published. We worked on ads that would be delivered through both digital and traditional print channels, which each required different approaches.

At the conclusion of the project we supplied various full-page advertisements in PDF format, which were designed to be printed in national publications to promote the brand. These ads explained the uniqueness of the business model graphically, with strong visual branding that came across really well in print. We also produced online collateral for use with individual football clubs and media outlets, and promotional business cards. The result was a complete package of marketing materials based on the strategy the client came to us with.

BUILT AROUND YOU

The LDA team is here to offer help, support and professional advice throughout any project, to make sure you feel happy with progress as we work with you. For our design team the most rewarding part of the job is seeing our customers’ plans come to life in spectacular fashion, and we’re passionate about providing one of the best comprehensive design services in the UK.

You can contact us on +44 (0) 203 288 3906 or drop us an email to arrange a consultation and get started. We’ll be able to answer any questions you may have about our design work, so please don’t hesitate to get in touch.

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They knew exactly what they were doing and how to improve our brand. Thank you.

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