Marketing Spend Increases for Corporate Gifts

Brand Branding Logo Commercial Copyright Emblem Concept

Corporate gifts are one of the most effective ways to promote your company and offer some of the best return on investment of any marketing strategy. As one of the country’s top design agencies, we know a thing or two about branding. Having your corporate logo front and centre on promotional gifts puts you firmly in your customers’ headspace.

Benefits of Promotional Gifts

It’s no wonder so many companies are increasing their marketing spend on corporate gifts since they get back so much more than they put in. Here are just some of the many benefits quality promotional gifting can offer your company.

Develops your customer relationships

Whether you operate B2B or B2C, there is always another human being at the other end of your sales stratagem. It’s a simple ploy, but human beings really love getting gifts. Surprisingly, it’s not a question of feeling indebted to your company, but rather one of associating your company name and logo with the pleasant feeling of received an unsolicited gift. Make that gift something useful that can help around the office and you’ll find yourself currying plenty of goodwill in your business relationship,

A cost-effective marketing solution

Compared to almost every other kind of targeted advertising, corporate gifts offer a greater return on investment and lower cost per impression. Your recipients are already aware of and engaged by your business. Gifting helps to keep your name at the forefront of their minds.

Maintains customer loyalty

Promotional gifts aren’t just a great investment for attracting new leads. Studies have shown that customers in receipt of corporate gifts are more likely to provide repeat business than those that aren’t. A gift tells your customer that their business means something to you, a gesture that naturally inspires brand loyalty.

Here at the London Design Agency, we have an extensive range of corporate gifts to suit all marketing budgets. For more information, or for a free, no-obligation quote, give us a call on 0203 288 1048.

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