The client, Laura Lou’s Cakes, is a brand new start-up business selling bespoke wedding cakes and cupcakes. All their cakes are made to order, and mostly made for local customers, so the business needed our website design team to build an online showcase for their amazing work.
The website itself needed to be clean and crisp, with a minimalist and stylish feel. It also needed to feature an impressive gallery to show off the cakes themselves. The branding had to be produced from scratch, so all of this needed to be consistent and capture what the company was trying to achieve. Laura Lou's Cakes knew that being one of the top design companies in London, we would be capable of taking on this task.
We started off by coming up with a complete set of brand guidelines and chose a colour scheme that worked for the client and the website. This corporate branding and logo design would then be applied across the website and all future marketing materials to keep everything consistent.
Moving onto the web design itself, we started with a modern and responsive design that works brilliantly on mobile devices as well as desktop screens. Each element on the website resizes automatically, and as a whole it’s designed as a fully interactive window display for the virtual cake shop. The animated gallery does a great job of showing off all the professional photos of the cakes, so the user feels like they’re entering a real bakery.
We placed emphasis on making sure the site was fully user-friendly and encouraging, so that people would feel comfortable enquiring about having their own cakes made. We also made sure to keep the focus on local businesses, with plenty of scope to expand later and advertise more services. This site is fully up to date with current trends, so Laura Lou’s Cakes will be able to develop it for years to come with our ongoing help.
With all our projects, we follow a unique process that always starts in the same way. That means a detailed a discussion with each client to find out what their needs are. After that we look at how we can work to meet and exceed their expectations. You can find our for yourself what it’s like to work with our team at London Design Agency – just give us a call on +44 (0) 203 288 3906 or contact us online.